July 22, 2011
The Auberge de montagne des Chic-Chocs - signature experience
Québec, July,19 2011 - The Société des établissements de plein air du Québec (Sépaq) is proud to announce that the Canadian Tourism Commission (CCT) has selected one of its establishments, the Auberge de montagne des Chic-Chocs, to be part of the Commission’s Signature Experiences Collection in Canada. A total of 48 enterprises are members of Canada’s trademark tourism group, including 5 from Québec. These privileged Canadian enterprises will benefit from campaigns designed by CCT marketing teams to lure visitors from the world over, beginning with tourists from Britain, France, Germany and Australia, and satisfy their craving for the unique and the exotic.
Given the authentic, once-in-a-lifetime experience it has to offer, the Auberge de montagne des Chic-Chocs will definitely prove to be an eloquent ambassador for Canada’s very own brand of tourism. “After staying at the Auberge de montagne des Chic-Chocs, visitors feel that they’ve had an exceptional and memorable adventure,” proclaims Sépaq’s President and CEO, Raymond Desjardins. Customer satisfaction, innovation and employee involvement are core values at the Auberge, whose summer and winter activities stretch across an area of 60 km2.
Let’s not forget that as the first inn of its type in Eastern Canada, the Auberge has been a huge success since opening its doors in 2005, brilliantly playing its role as ambassador for the Gaspésie region and, by extension, for Québec as a whole. Thanks to impressive appearances in several international publications, including National Geographic Traveler, the Auberge is attracting an ever increasing number of foreign tourists, coming to our part of the world to appreciate the Gaspésie mountains. Moreover, in March 2010, the British daily The Guardian honoured the Auberge de montagne des Chic-Chocs by listing it among a special group of “Ten Top Eco Lodges and Hotels” for its high quality comfort and programming, as well as its concern for the environment. Now, having earned a niche in the Signature Experiences Collection, the Auberge will be even more likely to reach consumers from foreign markets and provide them with a truly top-notch tourism experience.