The Auberge de montagne des Chic-Chocs - signature experience

Fri, 22 Jul 2011 12:05:00 EDT

Press Release
Sépaq

Québec, July,19 2011 - The Société des établissements de plein air du Québec (Sépaq) is proud to announce that the Canadian Tourism Commission (CCT) has selected one of its establishments, the Auberge de montagne des Chic-Chocs, to be part of the Commission’s Signature Experiences Collection in Canada. A total of 48 enterprises are members of Canada’s trademark tourism group, including 5 from Québec. These privileged Canadian enterprises will benefit from campaigns designed by CCT marketing teams to lure visitors from the world over, beginning with tourists from Britain, France, Germany and Australia, and satisfy their craving for the unique and the exotic.

Given the authentic, once-in-a-lifetime experience it has to offer, the Auberge de montagne des Chic-Chocs will definitely prove to be an eloquent ambassador for Canada’s very own brand of tourism. “After staying at the Auberge de montagne des Chic-Chocs, visitors feel that they’ve had an exceptional and memorable adventure,” proclaims Sépaq’s President and CEO, Raymond Desjardins. Customer satisfaction, innovation and employee involvement are core values at the Auberge, whose summer and winter activities stretch across an area of 60 km2.

Let’s not forget that as the first inn of its type in Eastern Canada, the Auberge has been a huge success since opening its doors in 2005, brilliantly playing its role as ambassador for the Gaspésie region and, by extension, for Québec as a whole. Thanks to impressive appearances in several international publications, including National Geographic Traveler, the Auberge is attracting an ever increasing number of foreign tourists, coming to our part of the world to appreciate the Gaspésie mountains. Moreover, in March 2010, the British daily The Guardian honoured the Auberge de montagne des Chic-Chocs by listing it among a special group of “Ten Top Eco Lodges and Hotels” for its high quality comfort and programming, as well as its concern for the environment. Now, having earned a niche in the Signature Experiences Collection, the Auberge will be even more likely to reach consumers from foreign markets and provide them with a truly top-notch tourism experience.

Sépaq wins TIAC’s prestigious Business of the Year Award – Multiple Units

Wed, 03 Nov 2010 16:16:00 EDT

Press Release
Sépaq - 1214

Quebec - The Société des établissements de plein air du Québec is proud to announce that it received last night one of the prestigious National Awards for Tourism Excellence. Bestowed by the Tourism Industry Association of Canada (TIAC) as part of Canada’s Tourism Leadership Summit, the Business of the Year Award – Multiple Units recognizes businesses that have demonstrated exemplary industry practices in all aspects of their operations and that are an example of business excellence in the tourism field. "Customer satisfaction, innovation, an entrepreneurial spirit and staff involvement are among the values that have guided Sépaq for 25 years and that undoubtedly contributed to the jury’s choice," declared Claude Beaudoin, Vice-President of Marketing, Sépaq, proudly.

From a simple manager of recreational tourism facilities, Sépaq has become over the years, namely since 1985, a true leader in nature tourism. A multitude of activities promote the development and discovery of its numerous establishments: 22 national parks, a marine park, Aquarium du Québec, 15 wildlife reserves, an outfitting establishment on Île d’Anticosti, Chic-Chocs Mountain Lodge and 7 resorts. Sépaq plays host to a faithful and very satisfied annual clientele (6.2 million visitor days). "Our decentralized and associative management style has allowed us to develop solid partnerships in 16 regions of Québec, where our activities generate major economic spin-offs," added Raymond Desjardins, President-CEO of the Société. He also made a point of underscoring the tangible contribution of all Sépaq employees to this success.

Sépaq is a dynamic corporation that oversees a natural and cultural heritage of immense wealth. It is concerned about the preservation of this heritage and is fully aware of the responsibilities that it has by virtue of its mission. This award is a token of the future in which Sépaq sees itself as a creative corporation, resolutely geared to sustainable development, with a highly motivated staff and outstanding assets supported by a loyal clientele.

Nouvelles des Centres touristiques

The Auberge de montagne des Chic-Chocs - signature experience

Sépaq wins TIAC’s prestigious Business of the Year Award – Multiple Units